DIGI Four

 How many of you are already actively working on your site’s organic rankings? If you do, you’ve probably found out about the power of long-tail keywords – and it’s true that they can help you improve your ranking, especially if your site isn’t super-popular yet (and let’s face it, very few websites are). If you don’t know what I mean by long-tail keywords, don’t worry – I’ll explain all of this in just a minute! What is a long-tail keyword? A long-tail keyword is a keyword or keyphrase that is more specific and often longer than more commonly used keywords. This means that you are getting an influx of traffic and more people finding your site in general. Long-tail keywords usually have 2 or 3 words. Instead of using one broad phrase, use long-tail phrases for higher returns over time. The reason these work so well is because they are very targeted toward an audience that has very specific needs.  Why focus on long-tail keywords?  Long-tail keywords are not for everyone. ...

 Most copywriters are familiar with content writing , but many content writers aren’t familiar with copywriting. What’s the difference between these skills? Which one should you focus on developing, and why? Check out this guide to find answers to these questions and more. Defining Copywriting and Content Writing There’s no one right way to define these two words, but they’re often considered opposites. Some say copywriting is selling a product or service directly, while content writing includes both informative and promotional writing that leads people somewhere—to content (as in other pieces of content on your site), for example , where you sell them something.  Others believe content writing is more creative than copywriting ; some even use it interchangeably with blogging .   The Differences Between Copywriting and Content Writing Marketing professionals who are new to content writing or copywriting often ask if there is any difference between copywriting and con...

 One of the most common questions that bloggers get asked is How do you get new content ideas? It’s also one of the hardest to answer because there isn’t one definitive answer that will work for every blogger. There are, however, several ways that bloggers can come up with new content ideas, which we’ll explore in this article. Here are 9 ways to get new content ideas for your blog and generate more quality content for your readers. 9 Ways to Get New Content Ideas 1. Attend an Event To get new content ideas, attend an event. Events are full of people—some will have intriguing insights, and others will be more focused on their agenda. Either way, events are great places to be inspired by what people say and ask you questions (both of which can give you blogging material). If you aren’t sure where or how to start looking for events near you, a simple Google search should yield plenty of options. The same is true if you want to find events related to your niche . For example , if y...

 When it comes to keyword research, there are tons of tools out there designed to help you find the best keywords to use in your content and optimize your site’s pages for search engines . But which ones are worth using? This article lists 5 of the best keyword research tools for SEO in 2022 so you can choose the right one. What is Keyword Research? Before you can use keyword research to increase your website’s search engine rankings, you need to understand what keyword research is. Put simply, it’s taking a look at search volume and competition when deciding which keywords you want to target. Too often, businesses make (very expensive) mistakes by choosing keywords that aren’t highly searched or aren’t relevant to their business. And without a steady stream of visitors, your site won’t perform well on search engines like Google. Why Is Keyword Research Important for SEO? Over time, search engines have become better at understanding users’ intent and serving them more relevant res...

 Are you looking to take your content writing skills to the next level? If so, then this article will be of interest to you! Here are 8 content writing tips that will help you maximize your success as a writer of articles, blogs, and other content pieces. By following these tips, you’ll write more engaging content that readers want to read—and share! What is Content Writing?  Many companies and brands are increasingly turning to content writing to market their product or service. But what is content writing, exactly? In short, it’s a form of marketing that provides knowledge and information through an online blog or piece of text . It’s all about providing readers with quality content that’s relevant, engaging, and shareable. The goal is for your readers to ultimately become interested in what you have to offer as a brand—and then contact you directly with questions, concerns, or interest in your company.  There are many different types of content writing. For example, b...

 How do you know which keywords to target? What tools should you use? How do you determine what your top targets should be? What’s the best way to utilize these strategies? And so much more! In this guide, we’ll cover everything you need to know about keyword research, from the basics to the strategies used by the pros and how you can apply it all. Let’s dive in! Introduction The goal of keyword research is to find and analyze search terms that people enter into search engines to use that data for a specific purpose, often for search engine optimization (SEO) or general marketing. While it can be frustrating at times, there are strategies you can use in your keyword research that will help you make better decisions about what keywords you should include in your content . With smart keyword research strategies, keyword research can be more manageable, lead to new opportunities, and help save time.  Here are some tips for making it work better for you.  Pro Tip #1: Study to...

You’ve probably been told to write long-form content at least once in your life. If you’re like me, you might think that this means writing more than 300 words, but in reality, the actual definition of long-form content is much broader than that. Long-form content refers to any article or text that goes beyond the commonly accepted word count of 300 or 500, and usually contains subheadings and plenty of detail to draw readers in and keep them interested throughout your entire piece of content. Do you want to write engaging long-form content? Read these 10 tips! 1) Use long-form content to share a story It's important to understand that long-form content doesn't mean you need to write a novel. It just means that you're going to take some time (at least 1,000 words) and build a narrative around your content. Because most people want to read about specific topics, it's also important for you to consider how many ways you can break up your narrative into short segmen...