DIGI Four

 How do you know which keywords to target? What tools should you use? How do you determine what your top targets should be? What’s the best way to utilize these strategies? And so much more! In this guide, we’ll cover everything you need to know about keyword research, from the basics to the strategies used by the pros and how you can apply it all. Let’s dive in! Introduction The goal of keyword research is to find and analyze search terms that people enter into search engines to use that data for a specific purpose, often for search engine optimization (SEO) or general marketing. While it can be frustrating at times, there are strategies you can use in your keyword research that will help you make better decisions about what keywords you should include in your content . With smart keyword research strategies, keyword research can be more manageable, lead to new opportunities, and help save time.  Here are some tips for making it work better for you.  Pro Tip #1: Study to...

You’ve probably been told to write long-form content at least once in your life. If you’re like me, you might think that this means writing more than 300 words, but in reality, the actual definition of long-form content is much broader than that. Long-form content refers to any article or text that goes beyond the commonly accepted word count of 300 or 500, and usually contains subheadings and plenty of detail to draw readers in and keep them interested throughout your entire piece of content. Do you want to write engaging long-form content? Read these 10 tips! 1) Use long-form content to share a story It's important to understand that long-form content doesn't mean you need to write a novel. It just means that you're going to take some time (at least 1,000 words) and build a narrative around your content. Because most people want to read about specific topics, it's also important for you to consider how many ways you can break up your narrative into short segmen...